The DRVR Story - Driven by Passion

Like many of you, my life changed drastically when the pandemic first hit. During COVID I started playing golf, A LOT of golf. I had no idea of the life lessons you can learn on the course. Life can be challenging at times, golf helped me look at things with a whole new perspective. Personally I was at a cross roads with my career and my life. Golf helped me to regain my focus. Not only was I meeting incredible people with similar stories, I was looking at life with renewed zeal and purpose. On the way home from my local course one evening it hit me. “You’re stuck Jade, something has to change, you need to push through it, not just push through it, you need to swing through it the way you do on the golf course, with full commitment and focus”

In that moment the idea of DRVR came to me and filled my mind with endless possibilities. It was undoubtedly the clearest vision I have ever had. Within an hour I sketched out the logo, a full collection, registered the trademark, and realized that the greatest game ever played had given me the biggest gift of all. Purpose!

Purpose is more significant than a plan. Plans change, but purpose fulfills. DRVR gives me the purpose to get up every day and pursue my passion. DRVR is not just about the game of golf. It’s about pushing through the challenges we face every day, staying calm under pressure, celebrating those amazing accomplishments with friends and family, pushing yourself to be the best you can be.

I am extremely excited and inspired to take the experience I have, and create a brand with your help. Together we can make a significant contribution to the greatest game ever played. “Life doesn’t always land in the middle of the fairway, sometimes you have to play it from the rough”

Jade Howe